Home as a category did take some time to build salience and gain traction in the online world. This is largely to do with consumer behaviour. Currently the category constitutes a critical mass in terms of size of business for most of the platforms.
Evolution of POS to support omni-channel customer experiences has brought about a paradigm shift. In conversation with Naresh Ahuja, Chairman and CEO, ETP we work backwards to understand how POS mechanism has modernised to better customer experiences.