In this fast-paced environment, retailers are solely focused on giving customers what they want and for this they are using technology and data to understand their customers better
After creating a niche in the Indian wear category, Biba will now also offer accessories to its customers
TESCO in India has been employing the latest technology to support the conglomerate globally. Now it’s ready to code the digital game further with new-age innovations.
Customer emotion is the strongest driver of customer loyalty across industries and many firms are ignorant to emotion in the digital world
Retailers are utilizing data across functions to provide better CX
Several retailers have started understanding the importance of EX as it directly impacts CX and are now investing in providing better EX
To provide superlative CX, retailers are implementing better and faster delivery systems
Companies are using AI to understand customer behavior and predict the changes in the future
The tech-savvy consumers have become accustomed to the instant gratification of the online world and expect the same out of brick and mortar stores
The idea of introducing AI is fashion industry is to achieve high sell-through rates, less unsold inventory, avoid stock-outs, among other benefits
SPAR, in partnership with Vinculum Group, is trying to create a blend of physical and digital things to provide much more than just good customer experience
The digital era has nearly erased the line between Tier 1, Tier 2 and Tier 3 consumers, however, preferences and research into the market is what makes retailers hit or miss their TG.
The spread of the internet, tons and tons of data, a millennial consumer class to cater to; in this incredibly exciting times, it was a proud moment for us to host the first ever Internet Commerce Summit,